Since the pet industry entered the domestic market in 2000, it quickly swept the country. With the improvement of people's living standards, the demand for pets has continued to rise, and domestic pet lovers have also continued to rise. Keeping pets is no longer a strange thing. Many young people are willing to be called “dog dad” and “dog mom” and call their pets “sons.” From now on, these are common things. They are pets. The affection is no less than the love of the parents for the children. The owner is willing to spend for their “baby”, buy the best pet food, wear expensive clothes, go to a high-end beauty shop, and so on. It can be seen that the point of view of people raising pets has changed. Pets are now members of the family and enjoy the highest treatment.
The frenzy of consumerism caused by pet fever has allowed entrepreneurs to see endless business opportunities. The branch industries that accompany pets can be seen endlessly. "Pet making money" and "making money for pets" have become the two major ways of starting businesses. Pet earning refers to pet buying and selling and breeding, breeding to make money, and earning pet money means using the owner's consumer psychology and spending on pets. Money, such as pet food, pet supplies, pet toys, etc. At present, domestic pets in large cities have been commonplace. The number of pets and the pet economy have continued to "climb the ladder." According to survey statistics, China currently has about 100 million pets, focusing on Shanghai, Beijing, and Guangzhou, and about 300,000 in Shanghai. From the pet's reaction, the average Shanghai people spend on pets every month. Around 400, these all reveal the unlimited prospects of the pet market.
Pet food as the primary branch of the pet industry, its profits can not be overlooked. At present, there are more than 50 pet food brands in China, and Hebei is the largest pet food company. At present, China's pet food is mainly exported to foreign countries, relatively speaking, the domestic market demand is smaller, but the number of pets in China is gradually rising, the demand for pet food will also follow. So now pet food companies should seize the opportunity to lay a solid foundation for future development. Due to the favorable conditions in the pet industry, a large number of people have flocked and the pet food industry will face the challenge of increasing competition.
Opportunities are always reserved for those who are prepared, and do not wait until the time of the judge's exit to lament the lack of work. In the face of a strong competitive market, long-term footholds in the pet industry must be prepared in time. With the change of people’s consumption concepts, pet food is also “moving by heart”. Nowadays, while paying attention to delicious palatability, the owner is more concerned with health and nutrition. Therefore, for the sake of pet food will be in the direction of nutrition, health, green, and environmental protection.